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Understanding and Preventing Common Mistakes",{"title":218,"path":219,"stem":220},"Top 5 Advantages of MongoDB","\u002Fblog\u002Ftop-5-advantages-of-mongodb","blog\u002FTop 5 Advantages of MongoDB",{"title":222,"path":223,"stem":224},"Top Trends in Augmented Reality","\u002Fblog\u002Ftop-trends-in-augmented-reality","blog\u002FTop Trends in Augmented Reality",{"title":226,"path":227,"stem":228},"Top features of Unreal Engine","\u002Fblog\u002Ftop-features-of-unreal-engine","blog\u002FTop features of Unreal Engine",{"title":230,"path":231,"stem":232},"Unity 3D - Why to go with it?","\u002Fblog\u002Funity-3d-why-to-go-with-it","blog\u002FUnity 3D - Why to go with it",{"title":234,"path":235,"stem":236},"Virtual Reality Advantages","\u002Fblog\u002Fvirtual-reality-advantages","blog\u002FVirtual Reality Advantages",{"title":238,"path":239,"stem":240},"Virtual Test Drive & Autonomous Driving","\u002Fblog\u002Fvirtual-test-drive-and-autonomous-driving","blog\u002FVirtual Test Drive & Autonomous Driving",{"title":242,"path":243,"stem":244},"WebAssembly and Progressive Web Apps","\u002Fblog\u002Fwebassembly-and-progressive-web-apps","blog\u002FWebAssembly and Progressive Web Apps",{"title":246,"path":247,"stem":248},"What are Best Practices?","\u002Fblog\u002Fwhat-are-best-practices","blog\u002FWhat are Best Practices",{"title":250,"path":251,"stem":252},"What are Digital Twins?","\u002Fblog\u002Fwhat-are-digital-twins","blog\u002FWhat are Digital Twins",{"title":254,"path":255,"stem":256},"What makes Mixed Reality the next big thing?","\u002Fblog\u002Fwhat-makes-mixed-reality-the-next-big-thing","blog\u002FWhat makes Mixed Reality the next big thing",{"title":258,"path":259,"stem":260},"Why Game Engines?","\u002Fblog\u002Fwhy-game-engines","blog\u002FWhy Game Engines",{"title":262,"path":263,"stem":264},"Why we need User Experience Design?","\u002Fblog\u002Fwhy-we-need-user-experience-design","blog\u002FWhy we need User Experience Design",false,{"id":267,"title":110,"author":268,"body":272,"date":379,"description":380,"extension":381,"image":382,"meta":383,"minRead":384,"navigation":385,"path":111,"seo":386,"stem":112,"__hash__":387},"blog\u002Fblog\u002FInternet of Behaviours.md",{"name":269,"avatar":270},"Aghil Jose",{"src":271,"alt":269},"\u002Fassets\u002Fimages\u002Fabout.jpg",{"type":273,"value":274,"toc":372},"minimark",[275,279,282,285,298,301,312,315,329,332,335,338,343,346,349,352,356,359,362,366,369],[276,277,278],"p",{},"By 2023, it is predicted that the individual activities of 40% of the global\npopulation will be tracked digitally in order to influence their behaviour.\nThe Internet of Behaviours (IoB) might challenge what it means to be human in\nthe digital world.",[276,280,281],{},"The Internet of Behaviours extends from the Internet of Things (IoT), the\ninterconnection of devices that results in a vast variety of new data sources.\nA single device, like a smart phone, can track your online movements as well\nas your real-life geographic position. It is not difficult for companies to\nlink your smart phone with your laptop, your in-home voice assistant, your\nhouse or car cameras and maybe your cell phone records. Suddenly, companies\ncan know a lot more about you - your interests, dislikes, the way you vote and\nthe way you purchase.",[276,283,284],{},"Companies are increasingly using such information to inform how they sell, but\nit is not all targeted advertising. Data reaped from the IoT can be used for\nother reasons:",[286,287,288,292,295],"ul",{},[289,290,291],"li",{},"Health providers can measure the activation and engagement efforts of\npatients.",[289,293,294],{},"Organizations can test the effectiveness of their campaigns, both\ncommercial and non-profit.",[289,296,297],{},"Policymakers could even personalize content, affecting laws and current\nprograms.",[276,299,300],{},"Companies using the IoT to get us to change our behaviours is not really about\nthe “things” at all. As the IoT links people with their actions, we have\nverged into the Internet of Behaviour. Consider the IoB a combination of three\nfields:",[286,302,303,306,309],{},[289,304,305],{},"Technology.",[289,307,308],{},"Data analytics.",[289,310,311],{},"Behavioural science.",[276,313,314],{},"We can break behavioural science into four areas we consider when we use\ntechnology:",[286,316,317,320,323,326],{},[289,318,319],{},"Emotions.",[289,321,322],{},"Decisions.",[289,324,325],{},"Augmentations.",[289,327,328],{},"Companionship..",[276,330,331],{},"As companies learn more about us (the IoT), they can affect our behaviours.\nConsider a health app on your smartphone that tracks your diet, sleep\npatterns, heart rate, or blood sugar levels. The app can alert you to adverse\nsituations and suggest behaviour modifications towards a more positive or\ndesired outcome.",[276,333,334],{},"For now, companies mostly use the IoT and IoB to observe and attempt to change\nour behaviour to achieve their desired goal—to purchase, typically.",[276,336,337],{},"Marketers and behaviour scientists tend to agree that this personalization is\nkey to a service’s effectiveness. The more effective a service, the more a\ncustomer will continue to engage with it, and even alter their behaviour\nbecause of it. Understanding that this personalization provides value to us,\ncustomers might still avoid it because it feels creepy. This psychological\ndiscomfort can cause us to avoid it, a tendency known as the ostrich effect.",[339,340,342],"h2",{"id":341},"value-for-individual-gain-for-company","Value for individual, gain for company",[276,344,345],{},"The IoB influences consumer choice, but it also redesigns the value chain.\nWhile a majority of consumers indicate unhappiness at giving away their data\nfor free, many are satisfied with doing so as long as it brings them an added\nvalue.",[276,347,348],{},"Pulling from the IoT, insurance and banking companies can provide data-driven\nvalue. Optimize your individual premium based on health habits or a clean\ndriving record. Nudge you towards more saving, investing, or other long-term\nfinancial goals.",[276,350,351],{},"Also, the health app that tracks our diet, sleep, heart rate and blood sugar\nmight prompt us into certain behaviours, like losing weight or going on a\ndiet. Without proper medical guidance, we may alter our behaviour too much or\ntoo aggressively. But we must also keep in mind that, the apps we use to\nassist us are commercial, so their health provenance is dubious and they have\ntheir own goals: sell.",[339,353,355],{"id":354},"security-and-privacy-concerns","Security and Privacy Concerns",[276,357,358],{},"The IoT itself is not inherently problematic. A lot of people like having\ntheir devices synced and get benefits and convenience from this setup.\nInstead, the concern is how we gather, navigate and use the data, particularly\nat scale. We are now starting to understand this problem.",[276,360,361],{},"It is not just the devices themselves. Behind the scenes, many companies share\nor sell data across company lines or with other subsidiaries. They continue to\nacquire software that potentially brings a user of a single app into their\nentire online ecosystem, frequently without our permission. This presents\nsignificant security and legal risks and there is little legal protection in\nplace for these concerns.",[339,363,365],{"id":364},"the-iot-surely-converts-data-to-information-but-it-is-too-early-to-know","The IoT surely converts data to information. But it is too early to know",[276,367,368],{},"whether the IoB can translate knowledge of us into real wisdom.",[276,370,371],{},"Disclaimer : The views and opinions expressed in the article belong solely to\nthe author, and not necessarily to the author's employer, organisation,\ncommittee or other group or individual.",{"title":373,"searchDepth":374,"depth":374,"links":375},"",2,[376,377,378],{"id":341,"depth":374,"text":342},{"id":354,"depth":374,"text":355},{"id":364,"depth":374,"text":365},"2021-03-12","A sneak peek into the Internet of Behaviour.","md","\u002Fassets\u002Fimages\u002Fblog\u002F150321\u002Ftitle.jpg",{},5,true,{"title":110,"description":380},"U6q8OCTbLp5DV1xT3tdz3mKNvsS2nzXv9KOatmDi6EE",[389,392],{"path":195,"title":194,"description":390,"date":391},"The method and advantages of using multiple sensors together.","2021-03-21",{"path":39,"title":38,"description":393,"date":394},"A small introduction to the developing concept of Ambient Intelligence.","2021-03-07",1790369318254]